The objective of this course is to develop the opticians skills and knowledge for quality vision care services. Management and marketing models of aravind eye hospital 1420 words 6 pages. In service for sight case analysis, aravind eye hospital madurai india. In developing countries, the leading cause of blindness is attributed to cataracts, in which the natural lens of the eye clouds over time. Aravind eye hospital case understanding and analysis aim of aravind hospitals. The case is, in part, based on, learning during the visit. Nov 06, 20 aravind eye hospital case study analysis imtg 1.
Case studies 20 joe tidd, john bessant, keith pavitt 1 aravind eye clinics medical science has achieved some amazing breakthroughs in terms of innovation, pushing the frontiers of surgery, drug therapy, transplant technology and a host of other research fields. Dr george is the south zone representative of the present executive committee of. Aravind eye hospital case study solution case study analysis. Aravind eye hospitals is a hospital chain in india. They treat the founding of aravind eye clinic as the beginning. Aravind eye care system offers advanced training in optical dispensing and trains the optical technicians in a wellequipped optical training centre.
The case study was a collaborative undertaking to examine quality issues. A new facility at coimbatore was also under consideration. Govindappa venkataswamy, and his journey to becoming the founder of the aravind. Starting as a modest 20bed hospital, aravind had grown into a 1,400bed hospital complex by 1992. In service for sight case study solution, mission the mission of aravind is to provide quality and appropriate service for eye care in order to eradicate the problem of needless blindness. Named after sri aurobindo ghosh, his teachings form the basis for aravind s work 3. In brief, for an eye hospital to be effective under the aravind principles, it should. Hence it started establishing vision centers in rural areas a vision centre is a primary eye care centre that would serve a rural population of 50,000 70,000 on permanent basis. Still in service for sight excel file, subjects covered strategic planning by nirmalya kumar, brian rogers source. In case the foreign body is deeply embedded, she sends the patient to the base hospital. Aravind eye health care operations case solution, aravind eye health care operations case analysis, aravind eye health care operations case study solution, introduction aecs, formally known as aravind eye care systems is known to be one of the worlds most recognized and productive eye hospital.
Aravind eye hospital has risen from its humble beginnings to promote eye health not only in india, but also throughout the world. Doctor govindappa venkataswamy, along with his sister and brotherinlaw, started aravind in 1976 maurice, 2001. In service for sight 1 identify the key factors that led to aravinds success. Now as of 1992 there are three locations with a total of 1,224 beds and. Still in service for sight case study solution, aravind eye hospital 2000. This requires surgical removal and replacement with an artificial one. Goriudappa venkataswamy, aravind has achieved much by drawing the lines of organization in a way that supports its strategy.
Venkataswamy in 1976, its mission is to eradicate needless blindness by providing appropriate, compassionate and high quality eye care for all. Aravinds business model is based on his vision to solve the blindness problem regardless of the patients ability to pay. Conduct an analytical ap english is a technical call center and a doubleblind, is widely known worldwide for qualitative portions. India is a developing country with a high population that is difficult to support through government action alone. As of 2012, aravind has treated nearly 32 million patients and performed 4 million surgeries. In service for sight case solution, beginning as a modest 20bed hospital, aravind had grown into a 1,400 bed hospital complex in 1992. Aravind eye hospital in madurai, india, was founded in 1976 with a goal to offer quality eye care at a reasonable cost. Aravinds eye hospitals model offers a unique resolution to. Aravind eye care system aecs the center for health. Aravind eye hospital located on the east coast highway between pondicherry and cuddalore, serves the eye care needs of the people of pondicherry and neighbouring districts of tamil nadu. To treat the eyesight of the poor people in each and every part of india and in other asian. V had a vision to restore the gift of sight to millions of poor blind people through the aravind eyecare system aravind.
Aravind eye hospital, madurai, india ppt hospital patient. Aravind eye health care operations case solution and. Most importantly they had the right business model. Founded in india in 1976 by a retired eye surgeon, dr. Venkataswamy, aravind eye hospital provided free eye care and surgery to millions of needy patients apart from regular patients. Govindappa venkataswamy 1918 2006 was my grandmothers eldest brother my granduncle. Aravind eye health care operations case solution,aravind eye health care operations case analysis, aravind eye health care operations case study solution, introduction aecs, formally known as aravind eye care systems is known to be one of the worlds most recognized and. And when the vision is that of service to mankind, culture and values play a major role in shaping that success. Story of the aravind eye hospital transcription of pavi mehtas talk i come to the story through two doorways the doorway of a granddaughter and the doorway of a story teller. Harvard business school case study the aravind eye hospital, madurai, india in service for sight professor v.
Its purpose was to learn and to share the knowledge. All organizations should match their design to their missions. Dr george is the south zone representative of the present executive committee of the glaucoma society of india. Still in service for sight case analysis, aravind eye hospital 2000. To ensure equity, each of the 329 eye doctors working at aravind are rotated between the free and paying wings of the hospital. Certificate course in optical dispensing aravind eye. The lions aravind institute for community ophthalmology has worked with over three hundred hospitals across india and with thirty other countries spanning asia, africa and latin america to help them replicate the principles behind the aravind model. Aravind eye hospital is an inspiring example of a how a great leader with a great vision is all it takes to build a successful organization. One secret of aravinds productivity is its welltrained battalion. Aravind eye hospital has risen from its low beginnings to advance oculus wellness non merely in india, but besides throughout the universe. Aravind eye hospital case study stephanie kessinger. Still in service for sight xls file, aravind eye hospital 2000. June 7, 1993 harvard business school n9 593 098 rev june 7, 1993 the aravind eye hospital, madurai, india.
Summary the present case concerns aravind eye hospital which is a privately owned hospital and provides free services to the poor and needy people. Aravind eye care system management concepts in eye care dr. One strategy would be to offer these services at all patientcontact opportunities, in the hospital or other fixed facility settings for example, vision centres and in outreach settings. Each question should be answered in an essay format of approximately 275500 words. Oct 17, 2017 he currently heads the department of glaucoma at aravind eye hospital, madurai. In the nonprofit sector, however, scale is often a problem, because many nonprofits tackle huge problems hunger, poverty, disease with meager resources. Same is the case with aravind eye hospital where the vision of dr. Sep 29, 2012 aravinds business model is the other key element to their status as a social enterprise. After cataract surgery and one month of recovery, muthu had regained clear vision.
Case description of aravind eye hospital, madurai, india. Author pavithra mehta tells the story of her granduncle dr. Aravind eye hospital, madurai, 1 summary the present case. Aravind felt that there is a need for a permanent eye care facility that could provide primary eye care to rural population. Detailed information is provided on the circumstances in which he grew up, and the factors that moulded his personality. Shouldice hospital case study otadan august 08, 2016 to demonstrate the shouldice hospital, forprofit shouldice is used in 1819 aimee mann deathly lyrics. To treat the eyesight of the poor people in each and every part of india and in other asian, africa countries and in countries across the globe. It has grown into a network of eye hospitals and has had a major impact in eradicating cataract related blindness in india. V structured his company with an emphasis on quality and quantity. Ensure your paper answers the questions and uses concepts studied in the module and from the reading. Introduction blindness is a crippling disability that affects 39 million people in the world mehta and shenoy 12. Venkataswamy, now 74 years old, had a goal to spread the aravind model to every nook and corner of india.
In service for sight case study starting as a modest 20bed hospital, aravind had grown into a 1,400bed hospital complex by 1992. Venkataswamy who is the founder of the hospital wants to expand aravind eye hospital to all parts of india, asia, africa and rest of the world so that quality and free eye services can be provided to the poor and needy people who have. It performs more eye surgery in a day than any other hospital anywhere, and every patient who pays for eye care subsidizes two who cannot. The case focuses on the leadership style of dr govindappa venkataswamy dr v, the founder of aravind eye hospitals. From operating out of an old shed in the 1950s to delivering eye care from its stateoftheart eye hospital developed in 2000, the road has been long and the challenges many fig. The key success factor was to align a great social benefit with a sustainable business model. At aravind eye hospitals great stress is placed on maximum utilisation of resources. Support your answers with personal experiences, current continue reading case 7. In service for sight i the casewriter arrived early at 7. From this case study it can be concluded that with efficient use of the principles of mcdonaldization aravind eye hospitals have reached their glory by accomplishing all their objectives of providing quality services to its patients at affordable prices.
He currently heads the department of glaucoma at aravind eye hospital, madurai. Reflecting a strong desire for global impact, it is what sets aravind apart from other eyecare facilities throughout india and the world. The arvind eye hospital, madurai, india the blindness problem 6% world wide 1992 7% projected 30 million 20% africa asia latin america 67% others developing countries developed country macular degeneration cataract 75% diabetic retinopathy glaucoma 2. Key success determinants optimum use of surgeons time efficient surgeons efficient recruitment and training of nursing staff maintaining high quality standards organizing rural camps to attract volumes of patients in house manufacture of iol.
Shouldice hospital case study premier and affordable. Aravinds business model is the other key element to their status as a social enterprise. Strategy at aecs most of the studies of the aravind model start at the middle of the story. One secret of aravind s productivity is its welltrained battalion. The case aims at uncovering the leadership dimension that underlies the success of aravind eye hospital. V was categorical that patients who could not afford to pay should get the same service and attention as those who could. Yet, for many of these cases, it is preventable and treatable. Aravind eye hospital eye on hope sometimes miracles do happen. Then projected 3,650,000 patients and 335,000 cataract. Today, the aravind eye care system is a network of hospitals, clinics, community outreach efforts, factories, and research and training institutes in south india that has treated more than 32 million patients and has performed 4 million surgeries. Replication of aravind model a strategy to develop. Aravind eye hospital case study example topics and well.
Today, in addition to the hospital in madurai, there are four other aravind eye hospitals in theni, tirunelveli coimbatore, and pondicherry with a combined total of nearly 3,590 beds. Aravind eye health care operations case solution and analysis. In service for sight case solution,aravind eye hospital madurai india. Mar 05, 2010 to ensure equity, each of the 329 eye doctors working at aravind are rotated between the free and paying wings of the hospital. The focus of this paper will be on optical services through outreach, based on the experiences of aravind eye hospitals in south india. As of 2012, aravind has treated nearly 32 million patients and. From this case study it can be concluded that with efficient use of the principles. How aravind became the worlds greatest business case for compassion bk business book online at best prices in india on. V of aravind eye hospital was able to bind his organization with his vision and values. Now as of 1992 there are three locations with a total of 1,224 beds and around 200,000 patients addressed per year. In service for sight case solution, aravind eye hospital madurai india. Case studies 20 joe tidd, john bessant, keith pavitt 1 aravind eye clinics medical science has achieved some amazing breakthroughs in terms of innovation, pushing the frontiers of surgery, drug therapy, transplant technology and a host of other research fields to enable more of us to live healthy and dignified lives.
Still in service for sight case solution, since 1993, the aravind eye hospital had grown significantly in terms of the provision of services and infrastructure, added a fourth hospital after his op. V to cure blindness across the globe has resulted in an exemplary business model operating under government system. This case study addresses aravind as an innovative solution to eye care in rural india. Aravind eye hospital, madurai, india ppt free download as powerpoint presentation. Venkataswamy, aravind eye care system aecs a private nonprofit hospital system, has advanced from a 20 bed hospital in 1976, to one of the largest hospitals of its kind in the world, currently operating. When social interest and desire to lead through example combines, it often results in wonders. Currently, there were 3 aravind eye care hospitals across the state of tamil nadu at madurai, tirunelveli and theni. Although the hospital could not save his right eye due to irreparable damage, muthu was grateful for the gift of sight. Aravind eye care system is located in a country with the largest blind population in the world.